The brands were established in 2014 by Anthony Jenks, who wanted better energy bars than was available at that time. A keen sportsman, and with a background in the food industry, he set about creating a delicious and nutritious Vegan bar using only natural ingredients - a bar that would be popular with anybody who led an active life as well as anybody who wanted to. A range of 5 N'eat Natural Energy Bar flavours was launched, and is now in 2022 sold throughout the UK and Europe.
Grab Energy Bars followed in 2019. The range of 4 Flapjacks was developed to be just as delicious (as N'eat Bars), nutritious, and energising. The bars are suited to Vegetarians, (but not Vegans), and are sold in many sports clubs and independent cafes throughout the UK.