N'eat Natural Energy was established in 2014 by Anthony Jenks, who wanted better energy bars than was available at that time. He set about creating a delicious and nutritious Vegan bar using natural ingredients, no added sugar and no palm oil - a bar that would be suited to anybody who leads an active life as well as anybody who wants to. A range of 5 N'eat Natural Energy Bar flavours is now in 2024 sold in cafes, delis, health food shops, food halls and sports centres throughout the UK. Grab Energy Bars followed in 2019. The range of 4 Flapjacks was developed to be as delicious, nutritious, and energising as N'eat Natural Energy Bars, and are suited to Vegetarians.